Posts Tagged ‘Mission Zero’

This is one of the presentations I did at Ecobuild.

Here are the questions for debate (and in brackets my views):

1.Is collective responsibility a realistic part of the solution to creating a more equitable society?

(For many products we should go further and have individual responsibility. For example in our industry, specially in interior design, the individual manufacturers can easily offer individual take back systems and actually take back products when installing a new product)

2.Is there a direct link between economic growth/stability and increasing levels of consumption? Can economic growth exist without increasing consumption?

(I really believe we can grow without growth of stuff, mainly through selling added value services and knowledge. More beauty, more knowledge with less stuff)

3. Can we decouple consumerism with waste generation?

(Yes, we can. We have designed products with up to 50% less yarn. There is also a growing increase in services in general across many industries eg. online betting, music, languages, education)

Do this and I will pay you extra

Do this and you will be part of history

For many things, the first one works.
But I do believe that sustainability is about the second.

How over rated is paying incentives to executives on sustainabilty and imposing that every employee should have a sustainability related personal target (which many indexes and rating ask).

The end result is often bad targets, people ending up working on what they dont like or projects that dont relate to the core business.

Isn’t it much better to give people the opportunity to do something extraordinary and provide them with space to be creative?

I’ve been thinking why our employees get motivated on sustainability at InterfaceFLOR.

Obviously the magnitude of Mission Zero plays a critical role but the key is the link between the company and the individual.

Give people an utterly ambitious goal but dont tell them how to get there: let them come up with creative ways on their own.

A very visual example of what we mean is our latest motivational green graffiti in our factory.

The images speak for themselves about our approach to employee engagement.

In our latest Mission Zero Milestones report, we talk about a critical challenge we face: achieving aggressive “zero” footprint goals on waste, energy use, and emissions.

What can be a bigger challenge than “zero”? When we set the goal to eliminate all of our

negative impacts on the environment, we knew it was aspirational. Our people have embraced this vision, and we’ve achieved progress beyond our imagined success. However, we do not have all the answers – some solutions are still being imagined, and others are complicated to implement or financially arduous. If we are successful here, we will be a sustainable company with zero impacts on the planet.

In our latest Mission Zero Milestones report, we talk about challenge number 1 : Sourcing recycled raw materials to make sustainable, closed loop products.

Replacing our virgin, petrochemically derived fibers with recycled fibers is one of the biggest challenges we are facing to achieve our Mission Zero™ goals. The transition to recycled fibers is complex, access to post consumer recycled nylon is limited and costly.

We need to change our materials, which means we need to change our supply chain.

We’re working closely with our nylon suppliers, and are pioneering a recycling system for old carpet to produce new materials.

Our recycling program, ReEntry, proves the power of this partnership. In the last two years we’ve greatly expanded our access to recycled nylon, and if we are successful here, all of the nylon we use will be postconsumer recycled nylon.

At Interface, we have just committed globally to have all our products covered by EPD (environmental product declarations) by 2012. This extends our original commitment made earlier this year, which was for European products to all products globally.

Full product transparency means disclosing all environmental impacts of all your products across all life cycle stages. It’s the ultimate commitment to transparency. Raw materials and ingredients disclosed, origin of raw materials, description of manufacturing processes and full LCA.