Posts Tagged ‘Let’s Be Clear’

Just the facts about how clean is the so-called clean coal.

Look below at the LCA values, produced by the IPCC, and judge by yourself…

Lifecycle assessments (LCA) for electricity generation indicate that GHG emissions from RE technologies are, in general, significantly lower than those associated with fossil fuel options, and in a range of conditions, less than fossil fuels employing CCS.

The median values for all RE are ranging from 4 to 46 g CO2 eq/kWh while those for fossil fuels range from 469 to 1001g CO2-eq/kWh (excluding land use change emissions)

Click the image to enlarge

Have you ever done the typical on-line exercise of calculating your carbon footprint?

Well, it’s likely to miss most of the day to day things you do and the associated impact. It’s not only your car and your house.  All activities have a carbon footprint.

What is the impact of facebook for one year? And the impact of all web searches? And your yearly text messages?

What about your phone charger, your TV, a night in a hotel, your (daily) bottle of wine, a shower or playing World of Warcraft?

GE has created a nice tool that tells you the carbon footprint of various things.


So how does an EPD look and what does it contain?  It fully discloses all of the ingredients and raw materials. There is no way to hide chemicals or components. It also discloses where the raw materials come from, and of course the full environmental impacts across various categories including all life cycle stages. See an EPD

Environmental Product Declaration

Let’s be Clear

July 1st, 2010

We have just launched our Let’s be clear campaign. It’s a call for transparency on environmental claims. It includes our commitment to full product transparency and having an EPD for all our products in Europe before 2012. Check out the website for more info.

Lets Be Clear

Let's be Clear

 www.interfaceflor.eu/letsbeclear

Here I talk with leading green experts about our campaigns on exposing ‘greenwash’

Content is courtesy of edie.net.

Read the full story and view more video from the event on edie.net