Do this and I will pay you extra
Do this and you will be part of history
For many things, the first one works.
But I do believe that sustainability is about the second.
How over rated is paying incentives to executives on sustainabilty and imposing that every employee should have a sustainability related personal target (which many indexes and rating ask).
The end result is often bad targets, people ending up working on what they dont like or projects that dont relate to the core business.
Isn’t it much better to give people the opportunity to do something extraordinary and provide them with space to be creative?
I’ve been thinking why our employees get motivated on sustainability at InterfaceFLOR.
Obviously the magnitude of Mission Zero plays a critical role but the key is the link between the company and the individual.
Give people an utterly ambitious goal but dont tell them how to get there: let them come up with creative ways on their own.
A very visual example of what we mean is our latest motivational green graffiti in our factory.
The images speak for themselves about our approach to employee engagement.







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