Posts Tagged ‘InterfaceFLOR’

Do this and I will pay you extra

Do this and you will be part of history

For many things, the first one works.
But I do believe that sustainability is about the second.

How over rated is paying incentives to executives on sustainabilty and imposing that every employee should have a sustainability related personal target (which many indexes and rating ask).

The end result is often bad targets, people ending up working on what they dont like or projects that dont relate to the core business.

Isn’t it much better to give people the opportunity to do something extraordinary and provide them with space to be creative?

I’ve been thinking why our employees get motivated on sustainability at InterfaceFLOR.

Obviously the magnitude of Mission Zero plays a critical role but the key is the link between the company and the individual.

Give people an utterly ambitious goal but dont tell them how to get there: let them come up with creative ways on their own.

A very visual example of what we mean is our latest motivational green graffiti in our factory.

The images speak for themselves about our approach to employee engagement.

The French government has published a report that re-inforces the key messages of our Just the Facts guide

The guide explains what the exact meanings of the generally abused claims such as ‘durable’, ‘bio’, ‘naturel’, ‘responsable’, ‘sans substance x’ or ‘biodegradable’, the terms we discussed in our guide.

It’s great to see governments tackling this issue and providing direction to confused consumers and corporate buyers. Hopefully more governments adopt our anti greenwash and just the facts approach.

See the full report here and for other informative documents see here

 
We have just been profiled by the Low Carbon Innovation Network, who mention both our Mission Zero as well as our stance on full product transparency, where by 2012 all our European products will have an EPD.
View the full profile here.
View our EPD’s (Environmental Product Declaration) here.