The International Air Transport Association (Iata) has cut its profit forecast for the airline sector. They blame rising fuel costs. Today, fuel costs are around 30% of the total costs for the industry.
Instead of complaining and blaming the unrests and earthquakes, the industry should understand that using more and more fuel is not sustainable. With 30% of costs being fuel I am sure there will be a huge amount of innovation out there through all the supply chain coming up with alternatives.
Actually the same level of innovation of the car industry that after years of inaction and making the case against EU targets on average gCO2 per km, now is moving very fast.
If only one big airline had had this vision 10 years ago…
Read more on this here






![[del.icio.us]](http://www.interfaceflorcutthefluff.com/wp-content/plugins/bookmarkify/delicious.png)
![[Digg]](http://www.interfaceflorcutthefluff.com/wp-content/plugins/bookmarkify/digg.png)
![[Facebook]](http://www.interfaceflorcutthefluff.com/wp-content/plugins/bookmarkify/facebook.png)
![[Reddit]](http://www.interfaceflorcutthefluff.com/wp-content/plugins/bookmarkify/reddit.png)
![[StumbleUpon]](http://www.interfaceflorcutthefluff.com/wp-content/plugins/bookmarkify/stumbleupon.png)
![[Twitter]](http://www.interfaceflorcutthefluff.com/wp-content/plugins/bookmarkify/twitter.png)
![[Email]](http://www.interfaceflorcutthefluff.com/wp-content/plugins/bookmarkify/email.png)
