Archive for June, 2010

Carbon footprint and other studies with limited impact coverage
A prominent example of impact-coverage related limitations is the case of Carbon footprint calculations where exclusively climate change related greenhouse gas emissions are considered. Such an initial limitation can be fully justified, if the overall environmental impacts of the analysed product (and its competing products) are by far dominated by climate change impacts or if all other individually relevant impacts such as Eutrophication and Acidification are very closely and positively correlated with Climate change. Otherwise such limitations in the initial settings can result in inadequacy for comparisons (e.g. if two compared products clearly differ in their environmental impacts in other impact categories).

(extracted from The ILCD Handbook)

The Sustainable Consumption and Production Action Plan (SCP) confirmed that “(…) consistent and reliable data and methods are required to asses the overall environmental performance of products (…)”

Download the ILCD Handbook

ILCD Handbook

A sustainable brand cannot be achieved with a marketing agency brief. As consumers have become more aware of sustainability issues such as climate change, marketers are rushing to ‘green’ their brands. Too often this is approached as a ‘sticking plaster’ when what is needed is a completely new ‘healthy life-style’.

Please read the full article I wrote for the June’s Directions Supplement from SalterBaxter.

http://www.salterbaxter.com/wp-content/uploads/2010/06/June_Eyes_On_The_Prize_Singles.pdf

LCA should ideally be conducted by an independent third party because there is too much scope for manufacturers to favour their own products. LCA involves a number of assumptions, such as the scope, the actual functional unit to compare, or the useful life of a product, that influence the results if not approached objectively.

To be comparable LCAs need to be conducted using a common methodology. That’s what Product Category Rules (PCRs) are for. There are several efforts to produce European-wide PCRs on many product categories. IBU, the Institute for the Built Environment, has contributed to develop PCRs for many materials in the building industry.

http://bau-umwelt.de

Environdec is developing PCRs for many different product categories as well.

http://www.environdec.com

Please find below the PCR that we used at InterfaceFLOR for producing our European EPDs.

InterfaceFLOR PCR

Full Product Transparency

June 10th, 2010

Ethical Corporation gave me the opportunity to explain our concept of Full Product Transparency. This concept can be instrumental in getting companies to focus on material issues and come up with sustainable innovations at product level.

http://www.ethicalcorp.com/content.asp?contentid=6948

In that page you can also hear an interview with Toby Webb and myself about the subject.

Here I talk with leading green experts about our campaigns on exposing ‘greenwash’

Content is courtesy of edie.net.

Read the full story and view more video from the event on edie.net